VOLCOM is a Skate, Surf & Swimwear, and Snowboarding Lifestyle Brand that creates durable, stylish clothing and accessories.
THE STORY BEHIND VOLCOM
Volcom is an American clothing company that specializes in clothing and accessories for the skateboard, snowboard and surf culture. The company was founded in 1991 by Richard Woolcott and Tucker Hall in Costa Mesa, California. Volcom’s products are known for their unique style, often described as a blend of youthful rebellion, creativity and a strong connection to extreme sports.
History and development
Foundation and early years: Volcom was born out of the founders’ passion for snowboarding and skateboarding. During a snowboarding trip, Woolcott and Hall came up with the idea of founding a company that would capture the rebellious and creative energy of these sports. With a starting capital of just 5,000 dollars, they began designing and selling T-shirts.
Expansion and growth: Over the years, Volcom expanded its product line to include a variety of apparel and accessories, including pants, jackets, shoes and swimwear. The company also began to sign sponsorship deals with prominent athletes from the skateboarding, snowboarding and surfing scenes, which helped increase its awareness and credibility.
Public offering: In 2005, Volcom went public and was listed on the NASDAQ, allowing the company to continue to expand and grow its global presence. In 2011, Volcom was acquired by the French luxury goods group Kering (then known as PPR), which gave the company additional resources and a stronger international focus.
Philosophy and brand identity
Volcom has always positioned itself as a brand that promotes creativity, individuality and an alternative lifestyle. Their tagline “True to This” reflects this philosophy and emphasizes the company’s commitment to staying authentic and supporting a community of like-minded people. Volcom’s commitment to art and music is reflected in their support for artists and musicians through various initiatives and events.
Environmental and social responsibility
Volcom places great importance on sustainability and social responsibility. The company has initiated various programs to use more environmentally friendly materials and improve conditions in their production facilities. They are also involved in charitable projects and partnerships to bring about positive change in the communities in which they operate.
Influence and culture
Volcom has made a significant impact on skateboarding, snowboarding and surfing culture and has built a loyal fan base. Their clothing and accessories are not only functional, but also an expression of a certain lifestyle and attitude. The brand is known for its bold designs, which often incorporate elements of contemporary art and subcultural influences.
Volcom is more than just a clothing company; it’s a brand that represents an entire cultural movement. With its roots in extreme sports and its commitment to creativity and individuality, Volcom has a unique position in the fashion industry and remains an influential force in the world of skateboarding, snowboarding and surfing.
